These survey tools will be useful in understanding awareness, behaviour and customer segments. Really drilling down to see how the people you want as part of your community tick. They are useful to undertake before strategic or business planning exercises. They include creative lines of questioning around ‘what if’ scenarios, opinion, interests, routines, financial management, motivation and aspirations in addition to standard demographic questions to really understand your community on a deeper level.
The Strategy Survey Suite includes 4 questionnaires bundled for:
1.1 Awareness + Evaluation
1.2 Assessing Industry + Environment
1.3 Brand + Affiliation
1.4 Understanding the Community
Please note: questionnaire 1.1 requires significant customisation because it’s focused on [X] and responses cannot be generically populated.
These survey tools will be useful in understanding frustrations and the tasks being done at the core, assessing experiences and association with your brand and offerings, and to drill down into consumer behaviour and habits.
They are useful to undertake before business planning or for assessing a product or service at market. Uncovering frustrations and peeve points will drive innovative, product development and iteration allowing you to work creatively in this space (developing and testing concepts).
The Experience Survey Suite includes 3 questionnaires bundled for:
2.1 Underlying Frustrations + Tasks
2.2 Experience + Association
2.3 Behaviour + Habits
These questionnaires will be useful for experimental and testing research. They are killer tools to use during the development process of a product or service to ascertain the viability of a concept/s or to drive innovation and iteration. Testing may take form across brand offerings, but also things such as messaging, marketing content, packaging, brand assets. Powerful insights come from research at this stage…. and before you go public with anything you're not 100% sure about.
The Experimental Survey Suite includes 2 questionnaires bundled for:
3.1 Testing Specifics + Components
3.2 Viability Analysis
Please note: 3..1 This style of questioning involves showing participants [X] a series of visual stimuli. All questions need to be customised. 3.2 This style of questioning involves engaging with participants about [X] and will need customisation.
These questionnaires will help understand who your community is and what makes them tick.
Similarly to assess the language, brand voice, and content of your messaging and marketing. To ensure you’re not only talking to your tribe, but that more importantly they are invested, really listening and acting.
The Communication Survey Suite includes 4 questionnaires bundled for:
4.1 Content + Engagement
4.2 Platforms, Messaging + Marketing
4.3 Brand + Affiliation
4.4 Understanding the Community
These comms templates tell you what to say (or at least provide you starting text) for each of the four stages of communication with potential participants or actual ones. They'll save the stress of getting your thoughts down and refined. Customise them to suit your style and brand voice and then get talking to your tribe.
There's four key stages you'll need to communicate with potential participants during the course of your research project:
01 The Pitch (aka please help!)
02 The Acknowledgement (you're committed now!)
03 The Reminders (and more reminders)
04 The Wash Up (and delivering on promises).
What else to say about this tool other than you pretty much need it if you're flying solo. It's the template we originally designed for ourselves when running pro projects and now we teach it. It's the real deal. There's SO MUCH VALUE and possibly more than you need, but just use what's relevant for you. Okay it covers...
01 Strategy + Objectives
02 Respondent Profiles
03 Timeframes + Responsibilities
04 Decision Making
05 Work Task Schedule
06 Sample Size
07 Quality Assurance
08 Project Budget
09 Risk Assessment
11 Resourcing + Skills
12 Recruitment + Incentives
14 Collection Tools + Guides
15 ThinkLink Workshopping
16 Action Planning
Reports that snapshot the exact information you need in a short, uber-comprehensible portfolio with colour and infographics.
Uplevel: Not only do wall reports make interesting and useful art, but save you searching for your report. Like a clock, it’s on the wall all the time. They're easy to install and remove. Just add to cart.
Uplevel: Need to showcase the information to a wider audience and you’d prefer to outsource the presenting? A Personal Podcast is a 10-15 minute presentation of your data that you can play, share, circulate to anyone, anywhere. Just add to cart.
We use your database, engage with your customers and encourage them to tell us exactly how they feel and what they want. We turn this data into short, uber-comprehensible reports with spunk, which you can also upsize into wall decals for maximum impact.
We strongly recommend you connect and liaise with us about Done For You services first so you understand what’s in and out of scope, how the process works and what timeframes are agreeable to both parties. This just helps clearly set the scene from the outset.
NB: This level of service uses existing templated questionnaires, is suitable for up to databases of up to 10,000, requires use of your customer database, manages the project with standard project management practices to agreed timelines and presents results in a user-friendly report for your action.
Should you require more customised services (eg: bespoke questionnaire/s, collection tools, strategy development, technical reports etc) see Custom Design below.
We firstly recommend you to connect and liaise with us about Done For You services so you understand what’s in and out of scope and we can natter about timeframes
We’ll agree on a project timeframe (subject to availability) and project parameters so it's a clear way forward for everyone
Go shopping and select your questionnaire suite and ADD ‘Done For You’ services to your cart (including a nod to making sure you understand the Terms + Conditions of Service)
Project development work is undertaken in terms of finalising the collection tool, platform, methodology, database distribution, communications and incentives (if applicable and at your expense)
We press ‘go’, contact your customer database (or you can do this if you prefer) and get the show on the road
The data streams in, results are collated, data analysed, report written and distributed back in one neat little package
You use this report to develop an Action Plan and you’re on your way!
Please note: project delivery timeframes will vary and are dependent on availability and operational elements such as the quality of your database, availability of your customers, approval time within your organisation etc. Research projects have a minimum amount of time to coordinate, collect data and run analysis, so please don’t come at us with a timeframe of ‘yesterday’.
Need to showcase this information to a wider audience and you’d prefer to outsource the presenting? Well we can do that.
A Personal Podcast is a 10-15 minute presentation of your data that you can play, share, circulate to anyone, anywhere.
Filming will be subject to availability at the conclusion of your research project.
A fancy wall decal that is a replica of your research report. Always front and centre for easy reference. Aka, useful art...
Easy to install and remove. Wall decals are an exact replica of your report, take one week to produce plus shipping time (depending on where in the world you are).
This type of work might include:
01 Tailored research work
02 Facilitating online focus groups
03 Research strategy, management and/or audit
04 Mentoring 1:1
We only take on a limited number of custom clients
each year, so speak to us early.
Pricing is determined by requirements.
If you need advice, one-on-one mentoring around any element of a market research project or you’d just like to unpack your thinking, we offer Zoom ‘power hour’ sessions for up to 1.5 hours. It’s for those people who need a starting point, want to validate a research project, talk through methodology or need clarification on what they are doing half way through a project. These sessions are led by your research problems or general questions.
Sessions can result in taking pressure off yourself, boosting your confidence, making sure you’re on the right track, reducing the overwhelm and anxiety if you’re stuck, explaining the icky tricky stuff and generally finding a path forward. Naturally subject to availability. Appointments essential.