So you're not sure which marketing research direction is right for you? Bamboozled by focus groups, surveys, interviews, the thought of experimenting just makes you want to throw your arms up into the air?
They all have completely different purposes and outcomes, so you first want to ensure the work you undertake will actually get the type of results you need.
We understand market research can be a complex beast at the outset, so to be sure take our super-quick (and drop the mic sort of fun) quiz.
Rather than starring blanky at a screen wondering what your next step is, start downloading some gold here. We hope these little gems get your taste-buds tingling, brain buzzing and next thing you know.... you're itching to get your data-party started.
Getting the right size sample for your quantitative market research project is key to ensuring statistically significant results that can be confidently applied to your broader population. The formula is a little scary, so best to cheat your way out of this one and use our FREE calc.
Fact, customers are people. And while people are individual and complex beings, they all have similar cravings, needs and wants as human beings. When you understand the needs of your customer (no, really understand at a deep psych level) and where those needs fit, you can deliver more than imaginable and connect on a level that has soul, meaning and real outcomes.
The power of customer insights come from sneak-peaking into the mind and really feeling the heart. Then when you have this information, WOW, you bring the big guns by having pure gold that informs your offerings, your products, your brand DNA. It crafts your language, tone, content, copy, messaging (...are you getting the picture huh?). You are able to demonstrate genuine empathy and can powerfully:
01 Connect and talk to your audience in their very own words
02 Align your offerings with your community's everyday priorities
03 Deliver tangible outcomes for real life experiences
04 Fast track your business success by understanding the pysch of your tribe.
At the core, we all seek to grow and accomplish things. This applies to your customers and to you in business. Whether it be personally, professionally or as a community, everyone is finding the place they belong and their higher purpose. When you understand this, you have the power to create a community of unwavering support, undeniable success and people that love how you show up serving them. It's as simple as the 'more you know, the more you'll grow'.
The clincher, marketing and customer research is how you get there.
Customer insights allows you to take the road directly from A to B and leave the long windy bends behind. It's the bridge and number #1 strategy to building a stand-out business.
Our 6-module Doing Data E-course is broken down into bite-size chunks, with only the critical steps included so small biz DIYers can just get on with the job and sprinkle that shit everywhere.