Business

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It comes as no surprise being a bit of a numbers gal, that I’m also a massive rap for the humble cost-benefit (CB) analysis. So much so, this Blog isn’t so much of a Burst so oops, sit down and grab a cuppa.  Developing a business case is critical for any project. However, you can […]

Want to know why cost-benefits rule?

Business

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Customers and people evolve, they change. Their external environment and personal circumstances will shift their beliefs, perceptions and behaviours as they move through life. As human beings we are designed to grow, adapt and change. And this will happen to some people more than others. However, yes, everyone’s got that one relo, that will actually […]

Customers are like apps, they change

Research

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What exactly is it about an unsavoury customer service experience that gets your internal furnace raging in overdrive? This week I have experienced two incredibly outstanding customer service experiences and one absolutely awful encounter. Poor customer service would have to be one of my biggest pet hates. And, I don’t think I’m alone in my […]

Urgh, what’s really with bad customer service.

Marketing

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It’s such a sobering feeling, like a barbed arrow to the heart, when you understand that in fact customers are not going about their day specifically looking for us. As much as we might like to think that’s the case, in reality it’s not.   Just because our business is our pampered love-child, what we […]

Customers are NOT looking for you!

Research

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Okey-dokey, there’s absolutely no secret I’m a huge fan of focus groups. When done properly the insights they provide can be game-changing. While it may seem obvious, the key to getting value from focus group chitchats is to have a kick-arse facilitator. Experienced and engaged facilitator Without question, you need somebody who is experienced in […]

How to engage a totally fab facilitator

Why your award submission needs to be evidence-based with customer insights.

Marketing

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Ohhh I can feel it. Awards season is just around the corner. And with this you can almost see the little flashes of gold. The glitz, the glamour, the accolades and naturally the drunken shenanigans with your colleagues. Oh, plus the industry pats on the back for a job well done. And why shouldn’t we, […]

Don’t you enter an award submission without…

Marketing

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I’m not normally this direct, but I feel I owe it to you here. Simply, just SAVE this post now. You will 100% want to come back to it one day. Annnnd, you are most welcome lol. Little backstory….in one of my corporate roles I headed up the organisation’s Marketing Department and at one stage […]

#1 Hack to Easily Turn a Frown Upside Down

Mindset

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I’ve spent most of my life trying to get out of my own way. Procrastinating, putting things off or not wanting to finish projects or tasks because they may not be perfect. It actually sounds silly even putting that in writing. Then cue burnout at an early age in the corporate world followed by becoming […]

The diary of a recovering perfectionist.

Research

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There’s nothing better than having a wonderfully deep conversation with someone when you’re out for dinner or at a party. You walk away feeling enlightened, empowered and so much more connected to another human on a much deeper level. Life would be so fulfilling if we had these moments regularly, but we’d have absolutely no […]

Want to know why focus groups are the bomb?

Business

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The biggest ah-ha moment of my life (well almost) was when I discovered my phone had secret talents. It had been sitting right in front of me for years totally unappreciated and clearly unused. I still remember the day my good friend Emma was telling me about her brand-new phone and how she could now […]

Have you tried walking and working?

virtual cuppa

In short, I’m the minimalist of market research. Yep, I have my stake in the ground firmly believing that customer insights can powerfully drive successful businesses, but yet the process needs to be simple for entrepreneurs and small business to actually do it. 

Whatever the perception or overwhelm of market research, we’re here to ensure there’s no blocker in data driving your business. We’ve got tools and templates to drive your DIY, we do it for you, teach it and all round love it.  

Hey, I'm Samantha – but please call me Sam!

Chief Dataologist / Educator / MR Contributor


I'M HERE TO HELP YOU SMASH YOUR BUSINESS GOALS THROUGH CUSTOMER RESEARCH AND INSIGHTS. 

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