In short, I’m the minimalist of market research. We help businesses shift their communities away from struggle and frustration and towards the euphoric opposite.
Yep, I have my stake in the ground firmly believing that customer insights can powerfully drive success, but yet the process needs to be simple for entrepreneurs and small business to actually do it.
Whatever the perception or overwhelm of market research, we’re here to ensure there’s no blocker in data driving your business. We’ve got tools and templates to drive your DIY, we do it for you, teach it and all round LOVE it.
I’ve been a corporate marketing professional, market research gal, student of innovation and project management boss for 22+ years in Australia (although I did live in the UK for a bit). I love the numbers, small business successes and a great story, so have combined all these to create Dream Data.
I contribute by teaching business owners how power-plays are possible with customer insights. It's about helping you drive your business with data (aka with courage and confidence). With this comes a life you love and that’s the end game.
In my world, data is a superhero and I've now got glasses to complete the look!
What happens when 1 million entrepreneurial mums (or moms) show their daughters the value of being an independent woman, running successful businesses, demonstrating financial savviness and strong values? A world where equality is the norm, she is empowered, has choice, she innovatively develops her life path, career and purpose. And all with a fierce lioness pack bringing up the rear who have tread the path beforehand. That's what I want for my girl, your girl, all girls.
As our Chief Dataologist, I’m quirky, but absolutely mean business when it comes to the stats and the lasting impacts they have in business.
I want every small to medium size business to run customer insight projects like they are integrated and woven into the core fabric and genetic make-up of their biz. Then to use the data to drive better decision making.
If there's one thing Covid has taught us, it's that the future has changed. A new age has arrived and effected the way we live, work and behave. This means it's never been more important to track how your community is changing and adapting, plus what this means for your business. Customer research is how you do it.
We help you understand your community on a deep psych level (like what keeps them up at night, what drives them internally, where they hang-out), make meaningful and authentic connections and then nail the delivery. We want to remove the barriers so every small business has the ability to run customer insight projects like they are integrated and woven into their genetic make-up and use the data to drive better decision making.
But we love simplifying, demystifying and teaching market and customer research in a way that people actually get it. So it’s do-able, enjoyable and applicable in everyday business. So why us? Well, because we know our craft and:
We are transformative
Delivering meaningful and actionable plans for businesses to implement, dropping visual bombs with uber-pretty reports and teaching skills without the degree so DIY'ers can pilot their own plane. Shifting the needle in business through data discovery.
We are driven by curiosity + magic
A new gen of dataologists seeking to understand, listen and find the magic to drive innovation, iteration and change. We believe data is a superhero and this is what we shout from the top of the mountain.
With experience in the not-for-profit and community sectors, we understand how important it is to feed into the prosperity of your community. Even though we’re a small business, our community is global so we are 100% committed to the big picture.
For us it's about operating a conscious business which along with growth and profit includes giving back, making sustainable choices, being kind to ourselves and others, and feeling fulfilled in what we do.
Our objective is to deliver high output, with low impact.
So you're not sure which marketing research direction is right for you? Bamboozled by focus groups, surveys, interviews, the thought of experimenting just makes you want to throw your arms up into the air?
They all have completely different purposes and outcomes, so you first want to ensure the work you undertake will actually get the type of results you need.
We understand market research can be a complex beast at the outset, so to be sure take our super-quick (and drop the mic sort of fun) quiz.