Most biz owners would love the ability to read minds: those of their customers, team and community. It sounds so wishful, dreamy and full of promise. But holy guacamoly, it would be like winning the lottery, both in your space and over your competitors. Best of all, your customers would think everything you created, delivered or said was just for them.
I ask, what sort of power could come from that organically-rich intel in your business?
It's mind-blowing isn't it when you let yourself imagine that scenario. Um, so what if we could help you achieve that euphoria in the real world? There is NO elusive secret to success, it's really as simple as understanding the frustrations, struggles and peeves of your community, addressing them and communicating how you can help. Stop guessing, instead let's leverage consumer behaviour and customer insights.
You might be a DIY guru and keen to give this market research thing a red-hot go. You'll learn the 6-step process in our e-course and we'll give you every tool and template you’ll need to run projects like a pro.
Ready to use, formulated questionnaires and plans specifically for the market research small biz undertakes. No pondering at a blank screen or notepad for hours, just ‘pick and click’.
If you don't have the time, inclination or skills to run your marketing or customer research project, consider us part of the team! While we're nailing your project, you can focus your time where it's needed.
We know the mind-blowing impacts marketING research and customer insights can have in small business. We also know you want results and want it done efficiently. We’re good at asking nicely and interpreting the information into meaningful actions for you to take in your business.
Fact, customers are people. And while people are individual and complex beings, they all have similar cravings, needs and wants as human beings. When you understand the needs of your customer (no, really understand at a deep psych level) and where those needs fit, you can deliver more than imaginable and connect on a level that has soul, meaning and real outcomes.
The power of customer insights come from sneak-peaking into the mind and really feeling the heart. Then when you have this information, WOW, you bring the big guns by having pure gold that informs your offerings, your products, your brand DNA. It crafts your language, tone, content, copy, messaging (...are you getting the picture huh?). You are able to demonstrate genuine empathy and can powerfully:
01 Connect and talk to your audience in their very buzz words
02 Align your offerings with your community's everyday priorities
03 Deliver tangible outcomes for real life experiences
04 Fast track your business success by understanding the pysch of your tribe.
At the core, we all seek to grow and accomplish things. This applies to your customers and to you in business. Whether it be personally, professionally or as a community, everyone is finding the place they belong and their higher purpose. When you understand this, you have the power to create a community of unwavering support, undeniable success and people that love how you show up serving them. It's as simple as the 'more you know, the more you'll grow'.
The clincher, marketing and customer research is how you get there.
Customer insights allows you to take the road directly from A to B and leave the long windy bends behind. It's the bridge and number #1 strategy to building a stand-out business.
So if you’re reading this, you’re most likely as keen as mustard to give this customer research thing a red-hot go. Understanding market research principles and being able to run professional projects is a very niche skill and congratulations on wanting to expand the tricks in your toolbox. Once you get it, it’s a process you can learn, iterate and repeat. We hope you love delving into the data like we do. #alwayslearning
Getting the right size sample for your quantitative marketing research project is key to ensuring statistically significant results that can be confidently applied to your broader population. The formula is a little scary, so best to cheat your way out of this one and use our FREE calc.
The world is a constant stream of information coming at you and as business owners we try and absorb as much as we can. So that’s why we purposely keep our info snappy, direct and to the point. Less is more, and we know you want to get right down to the good stuff. So say hello to the ‘Blog Bursts’ – all the key takeaways in one neat little package. If however you do ever want to probe deeper into a topic we cover, email us at firstname.lastname@example.org
We totally understand, marketing research can be a complex beast and that’s why we’re here. Tell us what you want to do.
I WANT TO:
01 Work out what type of research to do
02 Plan a customer research project
03 Have the pros do the work
04 Learn how to do it myself
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